How Direct Online Ordering Retains Your Restaurant's Hard-Earned Margins
Third-party food delivery marketplaces offer great exposure for new restaurants, but relying on them for repeat orders eats away 20% to 30% of your order revenue in commission cuts.
The Financial Reality of Aggregator Commissions
Consider a typical takeaway order of £50.00:
- Third-Party Marketplace App: Charges a 30% commission fee (-£15.00), leaving your venue with only £35.00.
- Custom Payments Direct Web Store: 0% commission fee (£0.00), keeping the full £50.00 in your pocket.
Math Example
If your venue processes 100 direct takeaway orders per month at an average order value of £50, retaining that 30% commission keeps £1,500 every single month in your business instead of paying marketplace fees.
Owning Your Customer Data
When customers order through third-party platforms, you rarely get access to their phone numbers, email addresses, or order preferences.
With your own branded Custom Payments Store Customer Ordering App (£5/mo), you build a proprietary database of loyal diners to drive repeat business with automated SMS and loyalty promotions.